I caught a recent article from the patriot ledger discussing some recent growth of the craft brewing industry. I think it’s fantastic to see more and more people everyday getting into drinking craft brews, and I have my own ideas as to why this is happening.

I’m an online marketing consultant, and have watched the Internet’s growth very closely since I was first introduced to it almost 10 years ago. The most interesting aspect of the ‘Net is how it has empowered people with knowledge that they wouldn’t have access to 20 years ago. This is having a huge impact on the consumer goods and services industries.

You can see this effect in almost every industry. The marketing machines of the 20th century were built on consumer ignorance. Now, armed with the knowledge that good beer exists and is plentiful, and having the means to get the message across (that we didn’t have before), I see the craft brewing business to continue to thrive. It’s up to us to make it happen; make sure you take the time to introduce people to new beers every chance you get!